We feel SO honoured to have produced this campaign & to be a part of something so special within the Brixton community 💚💛❤️ Karis Beaumont shoots portraits of local Brixton heroes to showcase a new NHS blood donor centre. The centre in Brixton and has been designed in collaboration with residents, community leaders and local businesses. Brixton is at the heart of national government efforts to improve the treatment people with sickle cell disease – which overwhelmingly affects Black Caribbean and African people. The new centre includes a “hero wall” of Karis’ portraits showcasing inspirational stories of local Black blood donors and residents, whose lives have been saved by donations, and a dedicated community space. Brixton was identified as the ideal location for the new centre because of its young and diverse population and renowned community spirit of giving. With the largest Black heritage population in England and Wales, the neighbourhood has the potential to significantly boost the numbers of Black heritage donors, NHS Blood and Transplant said. PHOTOGRAPHER @karisbeau @aandrcreativeagency DIGI OP @gemmagravett LIGHTING ASSISTANT @joenkadi LIGHTING ASSISTANT Misha Panov STYLIST @_izzyrm PRODUCTION @aandrcreativeproduction CLIENT @nhsengland