There’s nothing quite like seeing innovative beauty concepts come to life. Congratulations to the @CoverGirl team for launching their Clean Fresh YummyBlur — a fresh, lightweight formula leaving your lips smooth, diffused, and perfectly blurred. Always a pleasure to support such creativity, and we can guarantee the shoot was just as sweet as the name. Studio: Daylight Studio Stylist: @rachel_stickley_ Creative: @hayescarly_ @allisoninsel Digital: @still_artists Assist @adamkbright Retouching @dtouchcreative Art Director: @allisoninsel Photography: @alimitton @robdowsleystudio @joshfuehner Producer: @nowheelies Video Director: @claragoldfarbdotcom #HudsonYards #NYCStudio #CampaignShoot #CreativeProduction #BrandTeam #ModelLife #OnSet #TalentSpotlight #InStudio #BehindTheScenes #CoverGirl #EasyBreezyBeautiful #YummyBlur #DaylightStudio