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Motion . Youth
Gosha Rubchinskiy is a fashion designer, photographer and film maker.
He creates elegant sportswear collections inspired by the romance of the youth, Russian religious roots and the clash between the Russian post-soviet mentality and growing up in a country undergoing huge political, economical and cultural change after dissolution of the USSR in 1991. His clothes are intended to be worn by the generation born after 1991 on which Gosha lays his hopes, and which he believes constitutes the most promising and influential part of Russian modern society.
Initially taking pictures of his friends and assisting other fashion designers, Gosha decided to create his own brand in order to develop his ideal post-Soviet youngster style.
His first collection “Empire of Evil” was presented at the end of 2008 for SS’09 and set the tone for the following seasons. The title itself referenced Raegan’s Cold War description of the USSR. The collection was presented in a stadium where tough looking models were running for an hour. The second collection of the trilogy, “Growing and Expanding” was shown in a disused Orthodox church- turned-gym in the suburbs of Moscow and drew the attention of foreign press for the first time. The third closing collection of the trilogy was called “The Sunrise is not far behind the mountains” and consisted of 3 parts: a video shot in St. Petersburg, a book of photographs and the collection itself. This trilogy was aimed at showing what is going on in the heads of those young skaters and graffiti artists. Filled with anarchic and religious cultural references, it served as a strong source of inspiration for Gosha. On February 2010 during LFW, Gosha presented his forth collection “Slave” as part of the Fashion East Menswear Installation. Later that year, he opened a corner in London's DOVER STREET MARKET, who was the first shop to stock his collection outside of Russia.
After a gap year focusing on his photography and art projects, Gosha felt the urge to return to fashion. In 2012, he started his collaboration with COMME DES GARCONS, who for the first time handled the production and international distribution of a designer outside of their own creative team. Marking his PFW runway debut with his SS15 collection in June 2014, “Arctica” was extremely well received by the press. This collaboration is now running into its 11th season (FW17).
Everything Gosha does is about multimedia. He designs his collections, photographs them, casts models, produces his lookbooks and seasonal fanzines. It’s his way of creating his own world and building his ideology as a whole.
EDUCATION AND EXPERIENCE
1984- Born in Moscow, Russia
1996-2001 - Studied in Art School in Moscow
2001-2003 - Moscow College of Technology and Design
2004-2008 - Work as a stylist for fashion brands, magazines and movies in Russia
2008 - Launches brand of men's clothing "ГОША РУБЧИНСКИЙ"