THE WORK HAS NAMES: JERRY LORENZO Since founding Fear of God in 2013, Jerry Lorenzo has helped reshape the language of modern American luxury, bringing together fashion, sportswear, music, and culture through a distinct creative perspective. His vision continued with the introduction of ESSENTIALS in 2018, creating a more accessible expression of the Fear of God identity. For the Fall 2025 ESSENTIALS campaign, Lorenzo collaborated with legendary filmmaker Hype Williams to revisit the visual language of Williams’ iconic 1998 film Belly, bringing a new perspective to a defining moment in hip-hop cinema. Shot at Hubble Studio, the project brought together two influential creative minds whose work continues to shape the intersection of fashion, music, and film. As part of our ongoing series, THE WORK HAS NAMES, we’re highlighting the people and projects that have become part of Hubble’s creative history. Wishing Jerry Lorenzo a happy belated birthday. Thank you for continuing to push culture forward. Jerry Lorenzo × Hype Williams × Fear of God ESSENTIALS #HubbleStudio #JerryLorenzo #FearOfGod #Essentials #HypeWilliams | Hubble Studio