Justinian Kfoury founded Total Management in 2003 as a creative agency representing artists for commercial work. Now Total has offices in New York, Paris, London, and Berlin and represents Photographers, Stylists, Creative Directors, and Hair and Makeup artists.
Total Managements’s concept is to support and develop all areas of the artists' career from large advertising campaigns to production of digital movies as well as the artists' own personal projects.
PHOTOGRAPHER: BRUNO STAUB, CREATIVE DIRECTOR: JOERG KOCH, STYLIST: MARC GOEHRING
Justinian, what initially attracted you to the work of a creative agent?
PHILIPPE JARRIGEON X SNOOP DOG FOR KLARNA
What is your role in the day-to-day operations at Total Management?
GOSHA RUBCHINKIY X VOGUE HOMMES
What do you consider essential to being a purveyor of quality in your field?
MARC HUNDLEY, GRAPHIC ARTIST AND DESIGN GURU
What are some of the lessons learned from projects that have not worked?
LUKAS WASSMAN X VETEMENTS
Do you tend to have a more big-picture or detail-oriented perspective?
LUKAS WASSMANN X GARAGE MAGAZINE
Do the majority of photographers you represent start their careers with the intention to shoot fashion?
HILL & AUBREY X T MAGAZINE Mar. 19
What is your tried-and-true strategy for overcoming a creative block?
THOMAS LAGRANGE X VOGUE PARIS
What gives you a sense of optimism?
PIERRE-ANGE CARLOTTI X CLARA DESHAYES
BRETT LLOYD X VOGUE HOMMES SS19
And in closing, how would you describe the Agent’s Club in three words?