Cameron McNee (@cameronmcnee) directs/photographs and Shandi Alexander (@shandilatee) styles the global launch of @weightwatchers’ 2026 rebrand campaign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Rolling out worldwide across television, print, and out-of-home, the campaign centers real people and real stories, holding space for conversations around health, identity, confidence, and self-worth. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We wanted to share a few words from Cameron and Shandi about their experience working on the campaign and what the project meant to them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “These commercials were built around real people sharing deeply personal stories of change — not just weight loss, but shifts in identity, health, and self-worth. The process required sensitivity as much as craft… My passion is to amplify voices that deserve to be heard.” —Cameron McNee, Director & Photographer ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “It is often said that fashion doesn’t change anyone’s life, but in working on this campaign I was so lucky to experience the transformative and healing role that it can have. It’s experiences like this that give my work meaning — because it’s storytelling. It’s always about people first for me.” —Shandi Alexander, Wardrobe Stylist ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CameronMcNee #Director #ShandiAlexander #WardrobeStylist #WeightWatchers | Laird and Good Company Production