MADS PERCH | Artist profiles
[PICTURE CLUB] [CASEY]
FABRIC UNLOCKED
Mads Perch is a Danish-born London-based photographer. Since he began his career in 2004, Mads has pushed the boundaries of his craft to make images that intrigue and surprise.
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FAR EAST FILM FESTIVAL
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Striking, taut and experimental, his work explores the interplay between the human form and his unusual in-camera techniques or the forces that he introduces on set: coloured smoke, lasers, projections or another creative element that has caught his imagination.
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Mads also translates his distinctive style to a variety of editorial and commercial commissions. “I look at our ordinary world every day,” he says about his ability to transform a studio or a dull, white-walled location, “so adding another dimension is much more interesting.”
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He has shot editorials for magazines such as Fast company, Wired, i-D, Nataal, The New Order magazine, The Pitchfork Review and Oki Ni.
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Mads has also been privileged to work exclusively with a wide range of musicians such as M.I.A, James Murphy, Alt J, Fieh, Nimmo, London Grammar and Robert Plant.
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Clients include Apple, Document Studios, Fabric, Helly Hansen, Gore, JBL, Far East Film Festival, National Theatre, National English Opera, Nike, Puma, Bench, Sony, Stonewall, The Royal Edinburgh Tattoo, Virgin, Warner Music and Warp Records.
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His work has seen him winning categories in the AOP, PDN and the Creative Review's Photography Annual.
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