10 years ago, we launched a makeup line that embodied the creative culture coming out of Milk Studios. Our muses: The people from our creative community at Milk Studios. We filled our mood board with their images. Our goal: Give our people the tools they need to express themselves—makeup products that let them unlock their creativity. Everything we’ve made since then is a reflection of NYC and Milk Studios culture: Easy-to-use, multitasking products you can use anywhere, that deliver serious payoff. Products that give you the freedom to play. We also made them clean, vegan, and cruelty-free with good-for-you ingredients, because we wouldn’t make anything we wouldn’t want to wear ourselves. A decade later, we’re still committed to the same thing: creating makeup that inspires you to create + show up the way you want—no filter, no apologies. | Milk Studios