For Volume 27 of Creative Counts, we spoke with Sam Lim Achatz (@iamsamlim), a creative strategist whose path has moved across fashion, media, beauty, hospitality—and now cannabis. With a mind wired for association, her practice centers on the moment something familiar begins to feel slightly different, opening up new ways of seeing and experiencing the world. Through her brand Hi-Snaps (@hi.snaps), Sam explores cannabis not as an escape, but as a subtle shift in perception. Drawing from surrealism, experimental gastronomy, and beyond, her work reflects a practice where creativity buzzes in conjunction with curiosity. Read the full conversation at milkagency.com Credits: All images and videos provided by @iamsamlim Interview by @milkagencynyc | Milk Studios