W Hotel Hollywood Relaunch⁠ ⁠ #NORTHSIXEXPERIENCE⁠ ⁠ @whotels #whotels⁠ ⁠ To celebrate the grand relaunch of the W Hollywood following its complete transformation, W Hotels teamed up with North Six Experiential to craft an unforgettable night for VIP guests and LA elite. This important milestone was part of W Hotels multi-year brand evolution. ⁠ ⁠ From the moment guests entered the hotel, they were drawn into a large LED floral entryway before hitting a large, oversized mirrored W Hotels logo that served as a photo call, while a custom built taco stand lived on the hotel’s signature rooftop WET deck. Setting the mood, a dynamic lineup of performances curated the evening by Sinego, Eli & Fur, DJ Pee.Wee and Mia Moretti captivated the crowd.⁠