Nike x Pegasus Premium⁠ ⁠ #NORTHSIXEXPERIENCE #NORTHSIXMOTION #NORTHSIXSTILLS⁠ ⁠ A trial run like no other. An elite team of athletes. Electrify London.⁠ ⁠ Unleash the power of Pegasus Premium.To showcase the most responsive Nike Pegasus ever, Nike transformed the London Eye into a dynamic Power Pod for the ultimate trial experience, delivering a showstopping fusion of performance, technology, and spectacle.⁠ Elite runners, including Sir Mo Farah, Nafi Thiam, and Jakob Ingebrigtsen, took on the challenge inside 16 interactive Power Pods, each equipped with treadmills to capture their energy. With every stride, real-time light and sound animations intensified, turning the London Eye into a beacon of performance and unity. ⁠ ⁠ The spectacle extended beyond the pods, with a projection-mapped show on County Hall, seamlessly synchronised with a wireless lighting takeover of the London Eye. Immersive sound design and AV content further amplified the “More Power to You” brand message, electrifying the London skyline. The elevated athlete experience provided an exclusive space featuring LED staging, styling stations, warm-up zones, and a custom seeding moment where unboxing the Nike Pegasus Premium triggered an immersive lighting transformation, visualizing the shoe’s unmatched energy return.⁠ ⁠ Client: @nike @nikerunning⁠ Creative: @uncannyvalleystudio⁠ Production Lead: @northsix ⁠ Technial AV: @wearepixelartworks ⁠ Fabrication: @truestaging ⁠ Film Directors & Photography: @ethanandtom ⁠ Content: @instavivid⁠ BTS Stills: @larsbronseth ⁠ Location: @londoneye⁠ ⁠ Talent: ⁠ @mikefoppen⁠ @filipingebrigtsen⁠ @jakobing⁠ @kingben⁠ @jemmareekie⁠ @sirmofarah⁠ @aaalmgren⁠ @thiam_nafi⁠ @renelle_lamote⁠ @castersemenya800m⁠ @tim_cheruiyot⁠ @bebert_r⁠ @ldn_slct⁠ @tebogo_letsile⁠ @youwasntder⁠ @georgiabelltheduathlete⁠ @runnpac