ALDO feat. Chicago Sky’s Diamond DeShields, a 360 brand campaign strategized, cast and produced by #peppermade.
Our client @aldo_shoes came to us looking to help them make power moves in the footwear industry - addressing the market gap for trendy, comfortable extended-size women’s footwear and promoting inclusivity in fashion.
To endorse and curate their first-ever extended sizing collection, we found the ‘perfect fit’ in ambassador @diamonddoesit1. Diamond is a dynamic basketball playmaker and fashion icon continually topping lists as one of the WNBA’s best dressed, and an all-around inspiration.
We supported ALDO’s incredible initiative as a casting partner, campaign producer, art buyer and social strategist, working hand-in-hand with their teams to bring to life the holistic marketing rollout across their digital platforms.
Check out the brand campaign, special surprise gifting reveal feat. Diamond and her @chicagosky teammates, and supporting social campaign sharing the message of size-inclusivity for all, live on @aldo_shoes now 🏀👠
CAMPAIGN CREDITS & SPECIAL THANKS
Photographer/Director: @mr_puryear (@homeagency)
Talent: @diamonddoesit1
Management: @samiselfmade
Brand: @aldo_shoes
Director, ALDO Content Strategy: @caitlinli_
Coordinator, ALDO Content Development: @emily_bou
Creative Director, ALDO: @lauraloraf
VP, Global Brand Strategy, Social Media & Public Relations: @manda_a
Chief Brand & Product Officer: @daianara__
Agency / Prod Co: #peppermade
EP: @ladyshark
Campaign Creative Strategist: @nadjacoqui
Pepper Studio Social Strategist: @alexiadelgadoo
Associate Producer: @baileyypatterson
Production Coordinator: @alisonleetaylor
Social Content Creator: @nesgonzaalez
DP: @franklin_stanley_dp
1st AD: @kknisely2
1st AC: @thejadler
1st Assistant (Stills): @julien_sage
2nd Assistant (Stills): @austincalvello
Wardrobe: @danasia_sutton
Hair: @dhairiusnyc (@factorydowntown)
Makeup: @saratagaloa (@homeagency)
Set Design: @machenmachen (@lalalandartists)
Hair Assistant: Clarissa De Jesus
Wardrobe Assistant: @itslandonr
Props Assistant: @quincyirvin
Post Production: @clarksharpe
Retouch: @nina.workingfromhome