A look back at Netflix’s first in-person Upfronts — and a full-studio transformation at PIER59 Studios that brought its biggest stories to life.⁠ ⁠ From the Hudson River to the high ceilings of our Chelsea complex, the two-day event invited guests into an immersive showcase: a live string ensemble nodding to Bridgerton, a Squid Game-inspired challenge, and a culinary experience pulled from Netflix’s top food shows.⁠ ⁠ Every detail, designed to move. Every space, activated.