Ami FW25 Alexandre Mattiussi founded AMI in Paris in 2011 with a vision of creating fashion that feels effortless and authentic. His brand offers elegant, well-rounded wardrobes built around timeless essentials. Inspired by the effortless sophistication of his hometown, AMI seamlessly blends casual and chic. At its core, the brand celebrates love, friendship, inclusivity, and diversity. Its inspiration comes from the world around it—art, the city of Paris, the unique style of its people, and Mattiussi’s lifelong passion for ballet and cinema. Following the FW25 show on January 22, Alexandre takes us behind the scenes of his latest collection. Post Production @sheriff.projects @ultramotion.studio Creative direction @amiparis Post Producer @iampyves Editor @linda_attab_apenouvon @cutaway Editor Assistant @kkarl_ton Colorist @valentindamon #ultramotion #sheriffprojects