Ellesse, La Società SS25 Ellesse presents La Società, its Spring Summer 2025 campaign, grounded in a clear manifesto and a playful sporting spirit. With the statement “Sport is life’s best excuse for the pursuit of pleasure,” the collection introduces its Rules of Play, a visual and conceptual framework exploring the codes of movement and leisure. Sheriff Projects Italia collaborated on the post production of the campaign, working across stills and video. The result is a vibrant and cinematic series of portraits that capture the energy, color and rhythm of the season. This campaign was shot by Italian photographer Giuseppe Palazzolo, and the videos were directed by Mattia Cossi. Creative Direction @ellesse Photographer @joepal__ Director @mattia_cossi Production @kitten_production Post House @sheriff.projects Italia 🇮🇹 #sheriffprojects