Zegna, From Torino to Oasis with Mads Mikkelsen For its Winter 25 campaign, the Italian brand Zegna reunites with its ambassador Mads Mikkelsen in a series of videos, including one in which the actor winds his way along scenic roads, tracing a path toward the enchanting beauty of Bielmonte, the highest point of Oasi Zegna and the birthplace of the brand’s values. Born in the heart of these mountains, Zegna designs each creation to blend naturally with its surroundings. Every stitch reflects over a century of heritage, meticulous craftsmanship intended to be worn, cherished, and passed down to future generations. Amid the rugged yet breathtaking landscapes of northern Italy, every carefully considered detail of the Zegna Winter 2025 collection reveals a deeper truth. Creative direction @zegna Talent @theofficialmads Director @matt_ben_ DOP @chemetoff Stylist @julieragolia Production @kitten_production Post House @sheriff.projects Italia 🇮🇹 #sheriffprojects