Stephen Tayo for FENTY x Puma AVANTI campaign Singer Rihanna and her brand, FENTY, are teaming up again with sportswear giant Puma to launch the latest Avanti sneaker. Updated with premium leather, gold accents, and retro gum soles, the shoe is inspired by football legends and is featured on Romeo Beckham in this season’s new campaign. Since their first collaboration in 2015, Rihanna has been redefining sneaker trends, putting a fresh, creative spin on classic designs. Sheriff Projects has been working on the entire campaign project, from creative direction to post production. Working closely with Stephen Tayo and his team, our creative team handled the entire campaign from concept to production, filming it this summer in New York. We’re proud to have supported Stephen in this incredible project and to have offered him the full range of expertise that Sheriff Projects provides. CREATIVE DIRECTION + POST PRODUCTION + MOTION @sheriff.projects @puma @pumasportstyle @badgalriri @romeobeckham @stephen.tayo @victoriakira @lenarsky @torrensimonsz @jabezbartlett @thetrillestb @marquetklee @ewilliams_hair @artbyhector @thmsthms @zameunier kkarl_ton @roderick.vazquez #sheriffprojects