Graff, Butterfly Collection Graff is a luxury jewelry house founded by Laurence Graff OBE in 1960 in London. Since then, its legacy has been shaped by a passion for craftsmanship, an eye for detail, and a deep commitment to beauty. With a relentless pursuit of perfection, generations of the Graff family have brought their expertise to every piece, personally selecting each stone and overseeing its transformation from start to finish. Today, every Graff diamond, often millions of years old, is responsibly sourced and fully traceable. Now, the brand introduces its Butterfly collection : a symbol of transformation and freedom, designed to inspire and empower the wearer. Creative direction @graff Agency @trendsandculture Post House @ultramotion.studio Post Producer @candice.dpln Editor @zameunier Editor Assistant @kkarl_ton @romain.pintoo Colorist @roderick.vazquez Flame @bmessager #ultramotion #sheriffprojects