Louie Banks shooting Vittoria for Carolina Herrera, La Bomba Supermodel Vittoria Ceretti has been announced as Carolina Herrera’s new global ambassador, starring in the campaign for the house’s latest fragrance, La Bomba. The name La Bomba was inspired by Diana Vreeland, the iconic fashion editor who, in the 1980s, famously used this nickname for Carolina Herrera herself. “Carolina is loud, fabulous and explosive like nobody else,” Vreeland once said. “That’s why I call her ‘La Bomba.’” The phrase not only described Herrera’s personality but now perfectly encapsulates the energy of the fragrance. As the brand notes, “La Bomba’s muse, Vitorria Ceretti, lives life with bold authenticity. She adores who she is, unapologetically embracing her power, her beauty and her spirit — a free soul.” In Ceretti, the house has found a muse who embodies both the strength of the past and the vibrancy of the present. Creative Direction @carolinaherrera @wesgordon Talent @‌vittoria Photographer @‌louiebanksstudio Stylist @mr_carlos_nazario Make up @samvissermakeup Hair @stephanelancien Post House @sheriff.projects #sheriffprojects