Chelsea McMullan shooting Priyanka Chopra for Bvlgari With Eternally Iconic, Bvlgari celebrates the power of reinvention. An episode of the Reborn Series: Iconic Stories places Priyanka Chopra Jonas at its heart, telling a moving story of courage, self-discovery, and what it truly means to be an icon. Directed by Chealse McMullan and released on September 25, the episode follows Priyanka’s journey, from stepping into an unfamiliar industry to discovering her inner strength and embracing the challenges along the way. Through her story, the series explores how resilience, personal growth, and the courage to reinvent oneself can transform obstacles into defining moments, shaping identity and creating a legacy that transcends time. Priyanka embodies the timeless qualities of an icon: fearlessness, determination, and the ability to turn every experience, whether triumph or challenge, into an opportunity for reinvention. Her story reflects not only individual strength but also the enduring spirit of those who inspire others to embrace their own journey of transformation. Creative direction @bvlgari Talent @priyankachopra Director @chelsea.mcmullan Production @phantasm.tv Executive Producer @leonie.vsc Post House @ultramotion.studio Post Producer @iampyves Post Production Coordinator @kkarl_ton Main Editor @yanjunzh0u 2nd Editor @alexandramignien Editor Assistant @offgrim_ Colorist @florian_martiny Sound Design @capitaineplouf #ultramotion #sheriffprojects