Atiissu Snow Collection Launched in Seoul on May 21, 2025, ATiiSSU is the new headwear label from IICOMBINED, the creative group behind Gentle Monster and Tamburins. The brand transforms hats into sculptural, fashion-forward statements, blending functional necessity with avant-garde design. More than a debut, ATiiSSU is a cultural experiment: what if hats could carry the same emotional and sculptural resonance as eyewear or fragrance? Its name, a stylized play on “A Timeless Issue”, reflects the brand’s philosophical ambition. The collection features over 100 pieces, from hosiery-inspired durags and balaclavas to deconstructed beanies and sculptural ‘Wing Caps,’ each designed to obscure, reveal, or reframe the face. For the Snow Collection, French photographer Mathieu Rainaud captured the campaign, highlighting the interplay of form, texture, and shadow that defines the brand’s avant-garde vision. Creative Direction @atiissu Photographer @mathieu.rainaud Post House @sheriff.projects #sheriffprojects