Maison Margiela, The 12 Days of Margiela

In December, Maison Margiela presented The 12 Days of Margiela, a seasonal countdown reimagining its iconic embroidered cotton calendar in digital form. Each number corresponds to a line in the house’s numerical coding system, offering a glimpse into Margiela’s creative universe, from Line 0’s Artisanal haute couture to womenswear, menswear, accessories, fragrances, and archival objects.
Highlights include MM6’s signature stitch, Line 8 eyewear in collaboration with Gentle Monster, and Line 13’s Objects & Publications, bridging interiors, installations, and archive treasures. Across these twelve days, Margiela transforms a festive countdown into a conceptual journey, celebrating decades of experimentation and innovation. Through this project, the house invites audiences to explore how numbers, codes, and heritage intertwine to shape its ever-evolving creative identity.

Creative Direction @maisonmargiela
Photographer @melanie_ramon
Post House @sheriff.projects 
#sheriffprojects

Maison Margiela, The 12 Days of Margiela In December, Maison Margiela presented The 12 Days of Margiela, a seasonal countdown reimagining its iconic embroidered cotton calendar in digital form. Each number corresponds to a line in the house’s numerical coding system, offering a glimpse into Margiela’s creative universe, from Line 0’s Artisanal haute couture to womenswear, menswear, accessories, fragrances, and archival objects. Highlights include MM6’s signature stitch, Line 8 eyewear in collaboration with Gentle Monster, and Line 13’s Objects & Publications, bridging interiors, installations, and archive treasures. Across these twelve days, Margiela transforms a festive countdown into a conceptual journey, celebrating decades of experimentation and innovation. Through this project, the house invites audiences to explore how numbers, codes, and heritage intertwine to shape its ever-evolving creative identity. Creative Direction @maisonmargiela Photographer @melanie_ramon Post House @sheriff.projects #sheriffprojects | Sheriff Projects

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