Annemarie Kuus for NikeSKIMS

NikeSKIMS introduces Studio Stretch, a new collection designed around softness, lightness, and freedom of movement.
Photographed by Annemarie Kuus, the campaign reflects a clean and intimate vision of modern activewear. Created for studio practices such as yoga and pilates, the silhouettes combine adaptive stretch, light support, and a second-skin feel.
Ultra-soft fabrics with Lycra Adaptiv fibers move naturally with the body while maintaining shape over time.
Minimal seams, sculpted cuts, and soft neutral tones define a wardrobe designed for movement both in and beyond the studio. Balancing performance innovation with an elevated approach to fit, Studio Stretch redefines the language of contemporary activewear.

Creative Direction @nikewomen @skims
Photographer @annemarie.kuus
Post House @sheriff.projects
#sheriffprojects

Annemarie Kuus for NikeSKIMS NikeSKIMS introduces Studio Stretch, a new collection designed around softness, lightness, and freedom of movement. Photographed by Annemarie Kuus, the campaign reflects a clean and intimate vision of modern activewear. Created for studio practices such as yoga and pilates, the silhouettes combine adaptive stretch, light support, and a second-skin feel. Ultra-soft fabrics with Lycra Adaptiv fibers move naturally with the body while maintaining shape over time. Minimal seams, sculpted cuts, and soft neutral tones define a wardrobe designed for movement both in and beyond the studio. Balancing performance innovation with an elevated approach to fit, Studio Stretch redefines the language of contemporary activewear. Creative Direction @nikewomen @skims Photographer @annemarie.kuus Post House @sheriff.projects #sheriffprojects | Sheriff Projects

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