Annemarie Kuus for NikeSKIMS

At the crossroads of sport and body-conscious design, NikeSKIMS continues to shape a new language for women’s activewear. Bringing together Nike’s expertise in performance innovation and SKIMS’ signature approach to fit, silhouette, and inclusivity, the label proposes a vision of sportswear that moves beyond function alone.
Designed to sculpt, support, and perform, each piece balances technical precision with femininity, responding to the realities of movement both in sport and everyday life.
Blurring the boundaries between performance wear and body-conscious dressing, NikeSKIMS reflects a new approach to form, confidence, and style. The new INTIMATES campaign is photographed by Annemarie Kuus.

Creative Direction @nikewomen @skims
Photographer @annemarie.kuus
Post House @sheriff.projects
#sheriffprojects

Annemarie Kuus for NikeSKIMS At the crossroads of sport and body-conscious design, NikeSKIMS continues to shape a new language for women’s activewear. Bringing together Nike’s expertise in performance innovation and SKIMS’ signature approach to fit, silhouette, and inclusivity, the label proposes a vision of sportswear that moves beyond function alone. Designed to sculpt, support, and perform, each piece balances technical precision with femininity, responding to the realities of movement both in sport and everyday life. Blurring the boundaries between performance wear and body-conscious dressing, NikeSKIMS reflects a new approach to form, confidence, and style. The new INTIMATES campaign is photographed by Annemarie Kuus. Creative Direction @nikewomen @skims Photographer @annemarie.kuus Post House @sheriff.projects #sheriffprojects | Sheriff Projects

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