Zegna Summer 2026 Campaign For its Summer 2026 campaign, ZEGNA returns to the shores of Lake Maggiore, where the Italian House has spent generations drawing inspiration from the beauty of its surroundings and the timeless elegance of the landscape. Fronted by Global Ambassador Mads Mikkelsen, the campaign unfolds aboard the Zegna family’s Riva Aquarama, a timeless icon of Italian design that perfectly embodies the spirit of summer along the lake. Set against the backdrop of Northern Italy’s serene waters and Alpine horizons, the narrative captures a quiet sense of refinement and ease. Conceived in the 1960s by Carlo Riva under a simple directive, « falla bella » (“make it beautiful”), the boat embodies a philosophy that has long resonated with the House: that beauty is the foundation upon which everything else is built, and that true craftsmanship endures far beyond its time. Creative direction @zegna Talent @theofficialmads Production @enormous_films Director @matt_ben_ DOP @luca.bigazzi Stylist @julieragolia Hair & Make Up @marcorsatelli Set Designer @dimitricapuani @roby_me_robby Post House @sheriff.projects Italia 🇮🇹 #sheriffprojects | Sheriff Projects