Zara x John Galliano by Britt Lloyd

For its first collaboration with Zara, John Galliano unveils Re{form}, a two-year creative project built around the reinterpretation of the brand’s archives. For Spring Summer 2027, the designer deconstructs and reconstructs everyday garments, applying couture techniques to shirts, trench coats and tailoring. Drawing on the Incroyables and Merveilleuses of post-revolutionary Paris, the collection combines historical references, theatrical details and a subversive approach to dressing. Oversized proportions, reworked silhouettes and unexpected transformations blur the boundaries between garments, while accessories echo Galliano’s signature romanticism. Through Re{form}, the designer brings his experimental approach to fashion to Zara’s global scale, turning existing pieces into new propositions.

@zara
Creative Direction @jgalliano
Photographer & Director @brittlloyd_
Post House @ultramotion.studio @sheriff.projects
Post Producer @marlenedionnet @laureline_horne
Post Production Coordinator @kkarl_ton
Editor Assistant @florecaramelli @offgrim_
Colorist @valentindamon
#ultramotion #sheriffprojects

Zara x John Galliano by Britt Lloyd For its first collaboration with Zara, John Galliano unveils Re{form}, a two-year creative project built around the reinterpretation of the brand’s archives. For Spring Summer 2027, the designer deconstructs and reconstructs everyday garments, applying couture techniques to shirts, trench coats and tailoring. Drawing on the Incroyables and Merveilleuses of post-revolutionary Paris, the collection combines historical references, theatrical details and a subversive approach to dressing. Oversized proportions, reworked silhouettes and unexpected transformations blur the boundaries between garments, while accessories echo Galliano’s signature romanticism. Through Re{form}, the designer brings his experimental approach to fashion to Zara’s global scale, turning existing pieces into new propositions. @zara Creative Direction @jgalliano Photographer & Director @brittlloyd_ Post House @ultramotion.studio @sheriff.projects Post Producer @marlenedionnet @laureline_horne Post Production Coordinator @kkarl_ton Editor Assistant @florecaramelli @offgrim_ Colorist @valentindamon #ultramotion #sheriffprojects | Sheriff Projects

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