Converse ft. Moïse Kouamé, The First String Jack Purcell Moïse Kouamé fronts the new Converse First String Jack Purcell campaign. First introduced in 1933 through a collaboration with badminton champion Jack Purcell, the silhouette returns in a premium reworking that stays true to its sporting roots while updating the design for today. For its latest chapter, Converse turns to one of the most closely watched young talents in tennis. At just 17 years old, the Sarcelles native has established himself as one of the breakthrough figures of the French game, embodying a new generation shaping the sport. A meeting point between a historic Converse tennis silhouette and one of the sport’s most promising young players. Creative Direction @converse @danichaleliveld Talent @moisekouame09 Photographer @elliotjones.studio Production @kitten_production Styling @rubinamarchiori Set Design @patienceharding Post House @sheriff.projects #sheriffprojects | Sheriff Projects