A car suspended above the New York City skyline. At our Tribeca space, BMW brought together creators, tastemakers and guests for 24/7 Series, an exploration of the artistry, technology and culture behind the BMW 7 Series. Seven generations took center stage, from the iconic 750iL to a first look at the new BMW M760. The evening ended on the rooftop, with the New York City skyline and a menu designed by @cuisineboulud. Nearly fifty years of luxury, told in a single night. | Spring Studios