demand clarity and precision, which I strive to meet with visuals that are both immediate and considered.

The left-brain side of my creative process comes from a background in tech. I take pride in translating technical workflows into clear, collaborative solutions. My experience spans the full arc of production - from pre-viz to post - which helps teams meet creative expectations while staying on time and on budget.

This approach has led to campaigns for brands including L’Oréal, Maybelline, Garnier, Dior, Lancôme, Dolce & Gabbana, Sephora, Estée Lauder, Revlon, Jimmy Choo, and more - with work featured in publications such as Vogue Hombre, Teen Vogue, GQ, Glamour, Nylon, Paper, The Fader, Complex, Ebony, and served as the cinematographer on the Emmy nominated short film “Hey, It’s Me”.

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I’m an NYC based director of photography originally from San Francisco.

Growing up in a culturally diverse city shaped my openness to people, ideas, and different ways of being - an outlook I bring into every collaboration.

As an only child with two working parents, I had a lot of time to myself, often getting lost in comic books, trading cards, and sports magazines - drawn to how they told stories through images. Every Friday, I’d visit the local record store, where music became another way I connected with emotion and rhythm - long before I ever touched a camera.

Eventually, I realized my love for visuals, storytelling, and music could come together in video - and a new creative path opened up. That fascination led me to focus on lifestyle, fashion, and beauty - worlds where style and story unfold in seconds. These fast-moving formats demand clarity and precision, which I strive to meet with visuals that are both immediate and considered.

Arthur Woo