Five years of silence. One word. Then sixty posts at once. Bottega Veneta is back on Instagram. After deleting its accounts in January 2021, the house posted a single Story, “Ciao,” on Oct 28. Today it posted 60 images at once: “60 posts celebrating 60 years of the house.” A 1980 shopping bag: “When your own initials are enough.” Andy Warhol holding Bottega Veneta shoes. The 1972 New York store opening. Quality-control tests. This year’s campaign by Chris Rhodes. And the 1972 credo, posted to the feed: “We believe that only what man builds with his own hands has a real value.” No countdown to a launch. An archive, all at once. That’s how a house that walked away comes back. Follow @bottegaveneta and scroll the grid. Save this one. #BottegaVeneta #Intrecciato #BrandStrategy #CreativeDirection #LouiseTrotter | Hubble Studio