The call went to London. Martine Rose, the London designer behind her own label since 2007, is the new creative director of Balenciaga. Kering and Balenciaga announced it today, one day after Pierpaolo Piccioli’s exit. She knows the house. She consulted for Demna at Balenciaga from Spring/Summer 2017 until 2018. Tailoring, football, rave, reggae, Jamaican culture, streetwear: that’s the vocabulary she brings to Paris. She starts November 16. “Balenciaga has always been a House of radical creativity, challenging conventions and redefining the boundaries of fashion.” (Luca de Meo, CEO, Kering) The best appointments don’t reset a house. They hand it a new point of view. #Balenciaga #MartineRose #Kering #CreativeDirection #FashionIndustry | Hubble Studio