Sam Finn

SAM FINN

[CARTEL & CO]

LOVE MAGAZINE

Sam Finn is a London-based artist and creative director whose work merges cinematic storytelling with new technology. Specializing in AI, he draws on his 3D background and collaborations with photographers to create images that feel both strikingly real and impossible.

DOUBLE MAGAZINE X DREW VICKERS

Originally trained as a 3D artist, Sam began incorporating AI into his creative process in 2022. Since then, he has developed a distinctive practice that combines digital craftsmanship, creative intuition, and a constant drive to experiment with new visual possibilities.

GUCCI / THE TIGER X SPIKE JONZE

PERSONAL WORK

LOVE MAGAZINE

At the heart of Sam's practice is a fascination with storytelling. Rather than illustrating a single idea, his images invite multiple interpretations, balancing atmosphere, emotion, and visual intrigue in equal measure.

ALEXANDER MCQUEEN SS26

DILARA FINDIKOGLU X JORDAN HEMINGWAY

Whether creating fashion imagery, portraits, or entirely imagined environments, Sam balances technical precision with a strong sense of atmosphere. The result is work that feels immersive, emotionally charged, and unmistakably contemporary.

NAOMI SHARON X HUGO COMTE

I-D MAGAZINE

ADOBE FIREFLY

PERSONAL WORK

His clients include Alexander McQueen, Alexander Wang, Gucci, OpenAI, Adobe Firefly, SKIMS, Mowalola, and REMA. His work has also been featured by i-D, Double Magazine, and LOVE Magazine.

ALEXANDER WANG SS26

SKIMS

PERSONAL WORK

Constantly exploring the creative potential of AI, Sam sees technology not as a replacement for artistic vision, but as a new medium for storytelling—one that continues to expand the boundaries of contemporary image-making.

REMA ON TOUR

SAUDADE

PERSONAL WORK

PERSONAL WORK

For assignments, please contact:
✉ Ian Gipe
[CARTEL & CO New York]