Matthieu Delbreuve for Ganni Summer 25
Ganni is a contemporary Danish women’s fashion brand known for bold, optimistic styles. Founded in 2000 as a cashmere label by Frans Truelsen, it gained fame in the late 2010s when Ditte and Nicolaj Reffstrup revamped the brand. Over the past decade, Ganni has become a cult favorite blending high-end and high-street fashion. Collaborations with brands like Juicy Couture and Levi’s have kept it relevant to current trends, especially the Y2K revival. With a strong social media presence, Ganni goes beyond selling clothes by emphasizing sustainability through detailed annual reports and establishing a new external responsibility board. The brand’s Summer 25 collection, shot by French photographer Matthieu Delbreuve, continues to reflect its playful yet conscious approach to fashion.
Creative Direction @ganni
Photographer @matthieu_delbreuve
Styling @julielucilevelut
Hair @joeburwin
Make Up @kamilavay
Set Designer @lunekuipers
Post House @sheriff.projects
#sheriffprojects