Hermès Summer 2025 Men’s Collection in Séoul A few weeks ago, Hermès presented its Summer 2025 Men’s Collection in Seoul, South Korea. Originally shown in Paris last June, the collection, designed by Véronique Nichanian, featured nine new looks for the Seoul show, including color-blocked shirts, lilac jackets, floral denim bombers, and silver windbreakers. Special guest models included Cha Seungwon, Squid Game’s Wi Hajun, Pachinko’s Sanghyun Steve Noh, singer Park Hyoshin, rapper Beenzino, director Shin Wooseok, and singer-actors Jung Yonghwa and Moon Sangmin. Olympic athletes Oh Sanguk (fencing) and Woo Sanghyeok (high jump) also walked the runway. The show took place in a slate-gray venue with river views, featuring a zigzag wooden runway sloped like a beachside boardwalk. LED screens displayed rolling cerulean waves, bringing the “Hermès Boardwalk” theme to life. Creative direction @hermes Post House @ultramotion.studio Post Producer @iampyves Editor @laurenevanacker Editor Assistant @kkarl_ton Colorist @valentindamon #ultramotion #sheriffprojects