Théo de Gueltzl shooting Leïla Bekhti and Vincent Cassel for Ami Founded in Paris in 2011 by Alexandre Mattiussi, AMI has come to embody the effortless authenticity of modern Parisian fashion. Renowned for its refined yet relaxed designs, the brand offers versatile, timeless pieces that strike a perfect balance between sophistication and ease. More than just a fashion label, AMI is a celebration of love, friendship, inclusivity, and diversity, drawing inspiration from the arts, the city of Paris, and Mattiussi’s personal passions, from ballet to cinema. For the Spring-Summer 2025 collection, Alexandre Mattiussi has chosen French actors Leïla Bekhti and Vincent Cassel to represent the brand’s spirit. Their reunion comes nearly two decades after sharing the screen in Kim Chapiron’s cult film Sheitan, making their collaboration all the more meaningful. Creative Direction @amiparis @alexandremattiussi9 @jonathan_ferrari Photographer @theodegueltzl Talent @leilabekthi @vincentcassel Styling @darcybacklar Hair @annebochon Make Up @lorandymua Nail Artist @julievillanovanails Set Design @frederickasseo Post House @sheriff.projects #sheriffprojects