Ami, SS25 Founded in Paris in 2011 by Alexandre Mattiussi, AMI has become a symbol of effortless, authentic fashion that captures the spirit of modern Parisian style. Known for its elegant yet casual designs, the brand focuses on versatile wardrobes made up of timeless essentials that blend chic and laid-back effortlessly. AMI is more than just a brand, it celebrates love, friendship, inclusivity, and diversity, all while drawing inspiration from the arts, the city of Paris itself, and Mattiussi’s lifelong passions, including ballet and cinema. The new SS25 collection is now available on the website, presented through an editorial-style shoot featuring a diverse group of models. The collection showcases the bold, vibrant colors and fresh, dynamic energy that define the season, reflecting AMI’s signature approach to fashion that is both modern and timeless. Creative Direction @amiparis Tech Production + Post House @sheriff.projects #sheriffprojects