Ami Paris FW25, Portraits d’Ami
Parisian label Ami has unveiled its Fall/Winter 25 campaign, « Portraits d’Ami », built around the theme of everyday moments in the lives of street-cast individuals. The campaign brings together a diverse and eclectic group, portrayed in a series of images “celebrating no more than the joy of being,” as the brand describes it.
Featuring 24 people between the ages of ten and seventy-two, “the numerous protagonists of this campaign are everyday people immortalized by the camera in a moment of their daily life, in their environment.” The portraits highlight a wide range of backgrounds, from artists and dancers to students, parents, and retirees. Shot entirely in Paris, the series moves fluidly between bustling streets and intimate interiors, reflecting the vibrancy and authenticity of the city.
Creative direction @amiparis @alexandremattiussi9
Image Management @sofiane.lahcen
Image & Arts Production Coordinator @agatheamico
Post House @ultramotion.studio
Post Producer @iampyves
Post Production Coordinator @kkarl_ton
Editor @gregoirebricee
Editor Assistant @fannylonge
Colorist @valentindamon
Sound Design @bruit_agency
#ultramotion #sheriffprojects